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Marketing Cloud Account Engagement

Formerly known as Pardot, Marketing Cloud Account Engagement (MCAE) is a marketing automation tool.

MCAE unifies many departments like sales, development, membership, and marketing, providing more impactful engagement and retention. Built for B2B marketing with longer decision-making cycles.

Some of the features of MCAE are as follows:

  • Automate and customize journeys for high-quality leads
  • Align sales and service by giving each department complete visibility into prospect engagement
  • Optimize marketing touchpoints and connect them to the sales pipeline
  • Segment contacts based on engagement
  • Alert sales when prospects are most engaged
  • Lead and Account Scoring
  • “B2B Marketing Analytics Plus” offers predictive insights and connects marketing efforts with ROI
  • Account-based scoring and marketing analytics align marketing and sales on key accounts



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