Salesforce Marketing Cloud

Marketing Cloud Account Engagement

Formerly known as Pardot, Marketing Cloud Account Engagement (MCAE) is a marketing automation tool.

MCAE unifies many departments like sales, development, membership, and marketing, providing more impactful engagement and retention. Built for B2B marketing with longer decision-making cycles.

Some of the features of MCAE are as follows:

• Automate and customize journeys for high-quality leads
• Align sales and service by giving each department complete visibility into prospect engagement
• Optimize marketing touchpoints and connect them to the sales pipeline
• Segment contacts based on engagement
• Alert sales when prospects are most engaged
• Lead and Account Scoring
• “B2B Marketing Analytics Plus” offers predictive insights and connects marketing efforts with ROI
• Account-based scoring and marketing analytics align marketing and sales on key accounts